Author: Jake |
January 3, 2012 |
it's not that hard to believe Ford couldn't give them away & GM just keeps selling the cash cow that is the Escalade
I can at least give Lincoln credit for trying something different.
They did nothing different. Simple badge change, some garnish and a 10-15% price increase is all they did.
You could argue that that is all GMC has ever done, either.
My point is more that Lincoln was the first brand to really go out on a limb with a full-on luxury pickup truck.
I hate the thing. It's garish and pointless, but it was a little different. And not many manufacturers have the balls to be different these days (mainly because it's almost a guarantee that it will lose money).
Ugh. Whoever is writing these taglines needs some tutoring.
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